lotus pops

Lotus Pops

Tasty, crunchy, and nutritious popped lotus flower seeds.

  • IDENTITY
  • PACKAGING
  • ILLUSTRATION
  • PHOTOGRAPHY

Introducing a new kind of snack made from a flower. Lotus Pops are pure lotus flower seeds that are popped and seasoned to perfection. We think they’re the perfect companion for those late night Netflix binges, or just anytime your tummy wants a snack to make it smile.

Lotus Pops was in need of a new, ownable look to differentiate the brand from its category. So we created branding that's both compelling and immediately communicative of the product source and its unique benefits. The new design positions Lotus Pops as a better-for-you snack offering, highlighting the product’s inherent goodness and crunchy, delicious taste. The simple yet unique architecture, coupled with striking vibrant colors, allows the packaging to “pop” on shelf.